Waiakea Inc. is a company that has introduced a refreshing brand of bottled water that is as good to the body as it is to mother earth. Waiakea water is comprised of snowmelt and rainwater that gathers on the peak of Mauna Los volcano, located in Hawaii. The filtration process occurs when water passes through the porous rock, which then enriches the water with minerals and electrolytes. So, is volcanic water safe to drink? Absolutely. The naturally occurring filtration process has been hailed as one of the purest amongst water connoisseurs. In addition, the minerals and electrolytes that are added to water have many health benefits.
Now that we have established the health benefits of Waiakea volcanic water, let’s address how the bottling process also helps mother earth. Waiakea water is bottled using 100% RPET, which is recycled polyethylene terephthalate; although the terminology is quite scientific, this bottling process requires less energy to manufacture, less water, and reduces carbon emissions. Basically, this process reduces the company’s carbon footprint when compared to traditional bottling methods. According to Waiakea’s website, the end-goal is to harness renewable biopolymers that make for a fully recyclable, and naturally biodegradable, end-of-life option for their bottles.
Established in 2012, Waiakea prides themselves on three distinct principles: health, sustainability, and ethics. The company is privately held and has a team of 11-50 employees that work to collectively bring the best quality water to as many people as possible. In addition, Waiakea works in collaboration with international water and sanitation charity, pumpaid.org, an organization providing clean water to developing countries. According to CrunchBase, a leading platform to discover innovative companies, Waiakea reportedly donates 650 liters of clean water for every liter sold to disadvantaged communities in rural Africa. Waiakea Inc. has thoroughly examined every nuance of marketing healthy water and has managed to still involve themselves in charitable work. Waiakea has harnessed the power of the Mauna Los Volcano, snow, rain, and marketing excellence to make themselves formidable players, in the bottle water industry.