Doe Deere is known for breaking loose without apologies to be the person she is. Doe Deere is the founder and Chief Executive Officer of the Lime Crime beauty products. The brand is trendy in the cosmetic world. Doe Deere is passionate about colors, and her products are bright and colorful. The name Lime Crime was derived from her best color bright green.
Doe Deere’s passion for colors began at a tender age. She says as a child, she was imaginative and always had a pencil and paint on her hand. She always put as much as color as she could in her accessories, face, and clothes. It is amazing how following her love for color has evolved her.
Doe Deere defines success as the ability to make others happy. It means innovating and re-inventing yourself and your firm without compromising your core values. Her greatest success was inventing the liquid-to-matte lipstick. The lipstick doesn’t crumble, it stays on and is transfers proof. The other victory that Lime Crime has had is having their products certified by Leaping Bunny, which is the stringent certifying board in the line of cosmetics.
The greatest challenge that Doe Deere has had to deal with is the security breach that they encountered in 2014. Although the security breach wasn’t due to carelessness, she feels responsible for what happened in the firm. Winning the trust of her customers is the hardest thing she has ever done in her career. She had to create another email address account to deal with inquiries of the incidences. In addition, they had to employ more staff to ensure instant responses on their social media platform.
Doe Deere does not have any specific routine that she follows to evaluate her duties in the company. As the Chief Executive Officer, she has to ensure that all the departments are operating efficiently. One day she is working with sales and marketing department, the other day she is working with the CCO of the company and another day she is focusing on her new products. Despite the diversity, Doe Deere describes her days in work as utterly interesting.
Her best software is Facetune. She says that everyone needs Facetune. If you are working as a beauty blogger, you need it to erase that annoying pimple and smoothen your skin for a great photo. It is mandatory to have Facetune if you make up on Instagram.
The one strategy that has helped Doe Deere is her intuition. She explains that sometimes we have barely any facts to base our business decisions on for clarity. During this times, she trusts her ‘’guts’’. With eight years of experience, her intuition has developed and never fails her.
Having her company based mostly online is a huge benefit to her; however, it comes with setbacks. She says the internet is a good and bad place to be because anyone can say anything about you, with their credentials hidden. Dealing with the negative voices in the media is not easy, and that’s why Doe Deere deals with me by ignoring them. Learn more: https://www.facebook.com/doedeereofficial