In an industry whose leaders are mostly male, Desiree Perez, COO of Roc Nation, stands out. Perez is among the most influential female executives in the music industry, sharing that distinction with other women who discover talent, make records, protect rights and negotiate contracts.
Perez’s female peers include executives, presidents of music labels, marketing department heads, and promotion managers, among others who have driven the successes of favorite musicians in the last 20 years. She is a tough negotiator, making her a role model for women.
Perez oversees publishing and labeling for Roc Nation. She runs day-to-day operations, builds long-term promotion and marketing strategies for the artists and coordinates tours.
She has been with Roc Nation since 2009 and has been a key to Jay-Z’s transition from rapper to business mogul.
She is reputedly Jay-Z’s secret weapon in high-pressure negotiations and crucial business decisions. She is confident, charismatic and no-nonsense in her pursuit of business opportunities and corporate profitability.
Perez negotiated a $25 million deal with Samsung to promote Rihanna’s Anti tour, contributing to Rihanna’s rise to superstar.
She brokered Sprint’s $200 million investment in TIDAL. Only a few months later, the release of Jay-Z’s 4:44, a free download, sponsored by Sprint, for 1 million people, paid for the promotion. This strong marketing campaign led to the album going platinum before its official release. The 4:44 record was 21% more profitable than Jay-Z’s previous tour, Magna Carter.
And, Live Nation, Roc Nation’s equity partner, has signed a $200 million touring partnership with Jay-Z.
Jay-Z is the face of Roc Nation. Desiree Perez is its heart. She optimizes the company’s and investors’ profits and maximizes talent development.She is tough, shrewd and steady, as well as compassionate – characteristics that lead to success in business.