The team at NGP VAN says that there are some basic rules to a Get Out the Vote (GOTV) campaign. This is the last push to getting a candidate’s supporters to vote for them. This marks the end of persuasion efforts which have been ongoing since the candidate announced they are running for office. GOTV just targets the candidate’s supporters and turns their promised votes into real ones. It’s the culmination of all of the effort that has been going on both in the field and digitally when it comes to organizing.
One of these basic rules NGP VAN says is to retrain your volunteers. Their whole focus should be on getting the voter to the voting location and fill out their ballots. Volunteers should also talk to voters about how they are going to get to the voting location so that there is a ready-made plan in place. Various tactics also need to be used during the GOTV phase including canvassing, online ads, and direct mail pieces. The most effective way to get people to vote is by going from door-to-door, asking people to take action.
NGP VAN recently put out a new tool for progressive candidates to use to reach voters during the persuasion phase. This is MiniVAN which came out to help candidates during the 2018 midterm elections. This digital tool save campaigns enormous amounts of time as it eliminates the endless hours that organizers spend putting together turf packets and punching in data. Instead, each volunteer has MiniVAN on their smartphone where they can access all the information that previously was in the turf packets.
Another benefit of NGP VAN’s new tool is that it can do instant data entry. Volunteers don’t need to stand around waiting for an updated second-pass turf once everyone is using MiniVAN. This NGP VAN app includes instant data sync so that campaign organizers can see live canvass results and then make decisions about where they should send the volunteers next.
Another benefit of this NGP VAN tool is that volunteers are happier. Their day spent volunteering is streamlined. They don’t have to waste their time shuffling through paper packets and making sure that they are following their route correctly. It eliminates the frustration of not knowing which street to turn down. The volunteer can flip back and forth between Map view and Household List seamlessly so they always know where the next door is to knock on.