Anyone knows that one of the essential aspects of any successful campaign is hosting a fundraising event but just how do you ensure that your event is able to raise enough money to help get your candidate elected? Whether you’re hosting an elegant banquet in a luxurious hotel or merely holding a backyard barbeque, these tips from NGP VAN will help ensure your fundraising event is a rousing success. Of course, it should be blatantly obvious but one of the most essential aspects of the fundraising process is setting a goal for your attendees to attain. As part of this process, it’s important to set the bar high while simultaneously not losing sight of what is realistic. It helps to look at past fundraising goals and use that as a jumping off point.
And it should go without saying but, according to NGP VAN, it’s important to only raise as many funds as you actually need for campaigning and it’s important to be transparent regarding the funds you raise. Most prospective donors are keen on knowing exactly what their money will be used for so it’s important to tell them. It’s also important to keep track of all the RSVP’s you receive and record them in a database. This will provide you with intimate knowledge of exactly how many people will be attending so you can prepare for the event accordingly. It also can be helpful to set up an event page on social media so people can RSVP without having to send a letter via snail mail.
It will also provide you with up-to-the-date knowledge of who is attending and who isn’t. Of course, if you really want to attract a large crowd, it’s helpful to have a good headliner. Obviously, you probably won’t be able to get Beyonce or Joe Biden but even booking a local celebrity to headline your event would almost guarantee an uptick in attendance. Once you’ve booked a good co-host, you’ll want to advertise him/her to prospective attendees and one of the best ways to spread the word in the modern day and age is via social media. If you’re having trouble finding someone to headline, you might want to try networking and ask people who are well-connected for assistance. Once you’ve made all the preparations, it’s important to send out reminders.
NGP VAN recommends sending them out a day or two prior to the event and to ensure they know what time the event begins. NGP VAN is a software company that provides resources and software to progressive and Democratic political campaigns. They were founded in 2001 and are headquartered in Washington DC. They now have an additional branch in Sommerville, Massachusetts.